He took over KFC's Instagram for two weeks and did influencer things -- hanging with his celebrity friends, promoting his favorite brands #ad, inspiring his fans with his #SecretRecipeForSuccess, and showing off his fabulous lifestyle.
Colonel Sanders will do anything to sell fried chicken. Including attempting to name moons after rooster from Norse myth.
The Carnegie Institute for science held a contest to name the newly discovered moons around Saturn. Michael and I made sure the Colonel had a rock solid entry. Neil Degrasse Tyson approved and I got to art direct a cool painting by frequent Magic: The Gathering artist Chase Stone.
We built a series of escape rooms inspired by different subreddits and challenged Redditors to help Anki's robot Cozmo succeed or fail to escape them.
The whole thing was streamed live across Reddit.
We brought the Colonel back to the drive-thru by designing & building an voice-changing animatronic robot that integrates with a real drive-thru system.
The robot would repeat anything the drive through operator said in the voice of Colonel Sanders.
HARLAND appeared in a segment on Kimmel.
Ansel wanted to make the first music video you have to headbang to watch. So, I helped him figure out how.
We used the game to release the single Antidote for the band.
We built a market on the dark web for Soylent's core audience of early adopters (the kind of folks who would drink a complete meal replacement designed by a software engineer or buy nootropics on the dark web). You could use Bitcoin to buy the rarest and most special Soylent products.
The design, product listings, and stealth packaging were inspired by real dark web marketplaces.
As you know, peeing is boring and bathrooms are boring.
So Pablo and I set out to solve this problem by making a VR experience where you can pee anywhere while actually peeing in the safety of a real bathroom.
We extended Verizon's network into Minecraft because video games are one of the few places the network doesn't already cover. We created a working block-based cell phone for Minecraft -- powered by custom plugins that turned photos, video and websites into blocks.
YouTubers made video calls, browsed the web, sent selfies, and ordered pizza without leaving the game.